Corona — La Vida Más Fina / MullenLowe U.S.

Have you ever seen a man in a hurry, while drinking a Corona?

Few things are more iconic than a Corona on the beach. But the meaning behind the beer was getting lost in today’s culture. So, to catapult Corona back into the conversation, we introduced a new brand philosophy inspired by its Mexican heritage. “La Vida Más Fina” (The Fine Life) is a reminder that living your best life is just a matter of perspective. But don’t take it from us; hear it straight from the master of fine living—Snoop Dogg.

If Snoop is the fine life master, we needed a student he could pass his wisdom onto. So we turned to high-energy comedian Andy Samberg, who represented our culture's inability to relax. Because if Andy can learn the fine life, anyone can.

We reimagined Corona's social channels as a voice for the fine life, engaging fans around topics like sports, music, pop culture, or simply how to get the most out of life. Since then, the brand has seen a 3x boost in engagement, a 228% increase in social conversations, and a number of stolen Snoop Dogg bobbleheads.